Category Archives: Branding

Building an effective style guide for your brand

Whether you have an in-house design department or work with an independent graphic designer, having a solid set of brand guidelines also known as a style guide, is a valuable resource to draw upon.  It’s a way to ensure the brand remains consistent at every touchpoint. Formalizing your brand’s … Read More »

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What is a visual identity system—and do we need one?

To be successful, it’s vital that people know that your company or organization exists, and will and remember it’s name and core business at the right time. An effective way of achieving this is to develop a visual identity system. A … Read More »

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Flat Design: A Trend or a Necessity?

Flat design is the emerging trend of 2014 for both print, and web design. Clean, simple and modern looking layouts may soon outnumber heavy gradients, shadows, three-dimensional effects and images that don’t add value to the content. Although seemingly a … Read More »

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Let your personality get you noticed

My email inbox is out of control. So is my mailbox. And there’s that pile of newspapers and magazines sitting over there… Some days I can barely skim the subjects of my emails, or flip through my mail. It makes … Read More »

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When is it time to refresh your logo or brand?

A company’s brand, or visual identity, is more than some people may realize. Many visual identity systems include such elements as a logo or word mark, logo lockups (variations on placement and usage), corporate colour palettes, consistent typefaces, image styles … Read More »

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