Category Archives: Marketing

Building an effective style guide for your brand

Whether you have an in-house design department or work with an independent graphic designer, having a solid set of brand guidelines also known as a style guide, is a valuable resource to draw upon.  It’s a way to ensure the brand remains consistent at every touchpoint. Formalizing your brand’s … Read More »

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16 Marketing Tips for a Sweet 2016

These tips from the experts at Constant Contact will help you make your marketing stand out! Start with a plan and set specific goals. Set one big marketing objective for the year, one for each quarter, and maybe one for … Read More »

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Inbound Marketing – Why Successful Companies Have Made the Switch

Wouldn’t it be nice to have customers come to you, rather than having you go to them? It is possible — with a practice called inbound marketing – and more and more companies are catching this new wave to success. … Read More »

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What is a visual identity system—and do we need one?

To be successful, it’s vital that people know that your company or organization exists, and will and remember it’s name and core business at the right time. An effective way of achieving this is to develop a visual identity system. A … Read More »

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Let your personality get you noticed

My email inbox is out of control. So is my mailbox. And there’s that pile of newspapers and magazines sitting over there… Some days I can barely skim the subjects of my emails, or flip through my mail. It makes … Read More »

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Quick tips for writing cleaner copy

Whether you’re a writer, marketing professional or graphic designer, you’ll inevitably go through the process of merging words and design. One of the most common grievances between writers and designers is the struggle for clean copy. Making text changes at the … Read More »

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When is it time to refresh your logo or brand?

A company’s brand, or visual identity, is more than some people may realize. Many visual identity systems include such elements as a logo or word mark, logo lockups (variations on placement and usage), corporate colour palettes, consistent typefaces, image styles … Read More »

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How to keep your content current—and why you should

Content marketing is the new buzz word—but it’s not just a fad. Search engines have moved from being focused on keyword density alone to refreshed content—the more current content you have on your page, the higher your page will be ranked … Read More »

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Save time, money and stress

By hiring one graphic design company for your brand development, marketing material and your website, you’ll save time, money and stress.   1. Save time By hiring Bateman Design Group to design all of your marketing material, you do not have to … Read More »

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