How to keep your content current—and why you should

Content marketing is the new buzz word—but it’s not just a fad. Search engines have moved from being focused on keyword density alone to refreshed content—the more current content you have on your page, the higher your page will be ranked in Google.

What is content?

Content can include everything from the words on your home page to blog posts—the more often you update your website with fresh content, the better. The idea of content also includes social media, especially if it is linked with your website. Not only can you have a direct link from your website to your Facebook page (therefore capturing traffic and converting them into “likes”) but you can have a Twitter feed that appears right on your site.


One of the biggest problems that businesses have is they do not know what to write when it comes to their on-line presence. Facebook is fairly easy—you want short, engaging posts that will get a response out of your followers. There is no perfect recipe to garnering the most from your Facebook site—but there are keys to increasing your engagement. These are as follows:

  1. Inform. And no, this does not mean advertise. These types of posts are a way to let your clients know what’s up in the industry that you are in. Are you a car dealership? Let your followers know what new vehicles are coming up in the future. Real estate agency? How are housing prices doing in your area? Informative posts can also include tips on keeping your vehicle clean during spring melt or what type of scents to use when selling your home.
  2. Entertain. This is exactly what it sounds like. Using our two examples, a real estate agency and a car dealership, an entertaining post can be a funny picture of a house or a vehicle. You’re looking to get a response out of your followers—when it doubt, cute animals are your best bet.
  3. Engage. Ask your followers their opinion on something—do you prefer a four-door sedan or a four-door SUV? What about a shower or a bath? It’s all about increasing the connection between you and your followers—for they really are potential clients.


You will never have a problem with what amount of content to write for Twitter, as it all comes down to 140 characters. The main thing to remember about Twitter is to include hashtags (#hashtag)—this is the way that potential followers will find your company. One hashtag to always include in your tweets is one for your city or town—#barrie for instance, or #toronto. Again, stick to Tweets that your followers will be interested in.


Blogs are essentially articles that you can post on your website. They can handle topics from what type of car should I choose to when should I sell my home. It all depends on your industry and what your clients might be interested in. The size of blogs can vary greatly, but an average of 300 to 350 words seems to be fairly common.

Your website content

The content on your website should be refreshed at least every year or two—more often if you have different products coming in or if your business is seasonal. You should also make sure that the content you have on your site is correct—if you no longer provide a type of service or carry a line of products, a potential customer will almost certainly inquire about it.

So there you have it. Content is king (or queen), no matter which way you put it. And of course, if you ever have any questions or need help developing your content, give Bateman Design Group a call at 705-728-3569 or e-mail us at




© 2013, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.

Bateman Design Group is a boutique creative agency in Barrie offering graphic design and website development services since 2003. We are available to work independently or as a freelance part of your marketing team.



About Julie Bateman

Julie Bateman is a professional graphic designer and the founder of Bateman Design Group, a boutique creative agency in Barrie, Ontario. Julie has over 15 years of design and business experience, and has taught courses in Digital Photography, Design Fundamentals and Advertising at Georgian College. Samples of her work have been published in both ‘Basic Logos’ by Index Books, and ‘Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication’ by Lisa Buchanan. Julie also recently earned her Google Analytics Platform Principles certificate from Google.
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