Be genuine in your business relationships

Have you ever noticed a disconnect between you and your clients? Do you find yourself repeatedly explaining yourself? Don’t blame your clients, take a closer look at your current habits for conversation.

Do you constantly use long words in your e-mails? Are your business correspondences more cold than engaging? Think about the most successful people you know. Do they have a certain charm, a charisma? Are they easy to talk to and to relate to? Bingo.

One of the most important ingredients in the recipe to success is being understood; it’s common to think that if you know all these fancy words, you need to use them to make sure people around you know you’re important. Not true!

Clients, no matter what industry you’re in, value honesty, and speaking plainly is just another variation of being honest. You should want your clients to understand what you’re providing them, and value your service or product. They will not be able to do so if they can only understand one in every 10 words you say.


Interested in having your clients understand you?

Here are some tips.

  1. Sesquipedalian aficionados (those who love and use big, long words) go nowhere. Using words that your clients need a dictionary to understand will not make them feel comfortable and welcome. If you use words that are the norm in everyday language, you can put your clients at ease and still convey the thought process.
  2. Talk the talk. The next time you’re writing an e-mail, read it out loud to yourself. Do you normally use “ensure” in a conversation? Your e-mails and messaging should sound exactly the same as if you’re talking to someone in a normal conversation. Business-like e-mails need to be professional (such as using proper capitalization and grammar) but they should not sound like your history prof.
  3. Create relationships. Allow yourself to talk more about just the business at hand, even if it’s just the weather. Create a connection with your client—it’ll last longer, and be much more meaningful.

Bateman Design Group provides exceptional graphic design, website development and creative direction. We strive to keep our services and explanations easy to understand. Interested? Give us a call today!


© 2014, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.

Bateman Design Group is a boutique creative agency in Barrie offering graphic design, website development services and custom content management systems since 2003. We are available to work independently or as a freelance part of your marketing team.

About Julie Bateman

Julie Bateman is a professional graphic designer and the founder of Bateman Design Group, a boutique creative agency in Barrie, Ontario. Julie has over 15 years of design and business experience, and has taught courses in Digital Photography, Design Fundamentals and Advertising at Georgian College. Samples of her work have been published in both ‘Basic Logos’ by Index Books, and ‘Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication’ by Lisa Buchanan. Julie also recently earned her Google Analytics Platform Principles certificate from Google.
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