Setting Sail on Social Media Without Getting Sunk

Social MediaSocial media is an inexpensive and relatively easy way to get the word out about your company.

The most relevant platforms that can be used for most businesses are LinkedIn, Twitter, Google+ and Facebook. If you do not understand social media, or do not have the experience, the following are some great tips on getting you up and running.

Step 1: Set up your accounts. Each platform is different for setting up profiles, but each also has a step-by-step process to help you get on your way. Bateman Design Group can prepare custom graphics for backgrounds, headers and avatars on request (which are often included in our website design packages). When setting up your profiles, be sure to use relevant key words in your profiles, and a link to your website. This will help immensely in not only making your profile complete, but also improve your search engine ranking as well.

Step 2: Start connecting with people in your local area and industry as well as interesting news sources like magazines or local news sources. For example; if you are a book store, start following other book stores, libraries or local authors. If you’re a flower store, look for bridal boutiques, gift stores—the people who follow these type of companies will more than likely be interested in your offerings as well.

Step 3: Spend a few minutes a day looking at your news feeds. Like, RT, favourite (etc.) anything you find interesting or relevant to your business. The people who posted it will appreciate the support, and it’s a quick and easy way to interact without having to think of new and interesting things to say while you get used to the platforms.

Step 4: Over time, start posting ‘chit chat’. Post comments about the weather, local events or other general things such as you’d say to a stranger in an elevator. Over time you’ll start conversations, and build relationships. People don’t like hard sells on social media—so be conversational when you talk about your products or services. If you’re working on a new project—mention how excited you are. If you’ve recently helped out a client, tell their story. If you’re going to be at a local event, invite your followers to come out and say hello. It’s all about relationships.

Keeping your content current is extremely important. Over time, people who follow your company will stop doing so if you never post anything new or if you repeatedly post the same thing. So keep your posts interesting and informative.

Bateman Design Group can help set up your social media profile with custom graphics that reflect your business and your goals. Contact us today for more information.




© 2014, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.

Bateman Design Group is a boutique creative agency in Barrie offering graphic design, website development services and custom content management systems since 2003. We are available to work independently or as a freelance part of your marketing team.



About Julie Bateman

Julie Bateman is a professional graphic designer and the founder of Bateman Design Group, a boutique creative agency in Barrie, Ontario. Julie has over 15 years of design and business experience, and has taught courses in Digital Photography, Design Fundamentals and Advertising at Georgian College. Samples of her work have been published in both ‘Basic Logos’ by Index Books, and ‘Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication’ by Lisa Buchanan. Julie also recently earned her Google Analytics Platform Principles certificate from Google.
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