Tag Archives: corporate identity

What is a visual identity system—and do we need one?

To be successful, it’s vital that people know that your company or organization exists, and will and remember it’s name and core business at the right time. An effective way of achieving this is to develop a visual identity system. A … Read More »

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When is it time to refresh your logo or brand?

A company’s brand, or visual identity, is more than some people may realize. Many visual identity systems include such elements as a logo or word mark, logo lockups (variations on placement and usage), corporate colour palettes, consistent typefaces, image styles … Read More »

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