To be successful, people must know that your company  exists—and remember it’s name and core business at the right time.

An effective way of achieving this is to 'brand' your company by developing a visual identity system that serves as the focal point of a communication design system—it provides visibility and “recognizability”. It’s a way to represent the brand through consistent components such as names, logos, typefaces and colours, and is often the only way that a large portion of the public will identify your organization and its offerings.

A new visual identity system could establish a fresh and new visual personality, reflecting how you would like to best present yourself to your community. The stronger and more credible your visual identity, the less susceptible your organization is to being defined and undermined by outside influences.

A strong visual identity system can subconsciously shape peoples’ feelings about your organization. From the moment people interact with it, their feelings are subconsciously reinforced. Often, these feelings last a lifetime.

The development process begins by defining a vision of what you want your identity to represent and then choose the right elements to build that brand with. A system conveys your organization’s personality and values—and it extends into every marketing medium and tactic.

Progressive organizations capture this personality and visual direction in a guidelines document, which describes an identity system in depth and outlines rules so an image is always presented in a consistent manner.  


Interactive Style Guides

The interactive style guides we develop at Bateman Design Group include password-protected access to all of the new logos, graphic assets, marketing material and templates that have been created, allowing you to eaily access and share the guide (along with their graphic files) to selected members of your team, making it easier to maintain brand consistency for all future materials. 

All of these pieces jointly create the unified image which ensures that the first impression of your organization and its products or services, is always a good one.



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Your vision is our objective. If you're looking for a graphic designer in Barrie, Ontario—
TELL US what you have in mind or give us a call at (705) 728-3569.



  Customized online interactive style guides for brand consistency

Our interactive style guides allow you to document all kinds of digital content for your brand: logos, business stationary templates, advertisements, marketing collateral, social media usage, video/audio content, online marketing guidelines & much more. 


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