Featured Project

We've been working with Barrie Police Service to develop a consistent new visual system to leverage all of the positive attributes and feelings associated with the organization.

The aims of a visual identity are to: create a single and clear brand for the Barrie Police Service; project the department as a professional, reliable and contemporary organization; leverage the brand equity and standardize a visual presentation consistently across media applications. 

The project involved updating the Barrie Police Service crest (or logo), creating a set of brand standards that include styles, colour palettes, fonts, icons and templates—and applying these to all applications.

The next step was to develop an interactive style guide that describes the identity system in depth and outlines rules so the Barrie Police Service is always visually presented in a consistent manner.

The style guide also includes password-protected access to all of the new graphic assets, marketing material and templates that have been created. This allows the Barrie Police Service to share the guide along with the graphic files and templates to selected members of their team—making it easier to maintain brand consistency for all future materials. 

Bateman Design Group has provided us with comprehensive services to assist us in producing both our annual report as and business plan. In addition we have repeatedly sought out their services to help us in the creation of a variety of promotional material and graphic design work. With professional, efficient and expedited ‘turn-around’ time from request to product delivery, we have come to rely on Bateman Design Group for a host of current and future projects. - Rich Johnston, Sergeant, Planning & Research Unit, Barrie Police Service

Projects Include

Corporate Stationary, Branding, Annual Report, Vehicle Graphics, Interactive Style Guide

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