Resource Centre

A carefully curated collection of articles, books, tools and galleries.

Topics for 2016 include visual trends, graphic design, strategy, creativity and inspiration; web design, development and seo; email marketing and copywriting; marketing, advertising and social media. If you have a resource you'd like us to consider adding to the list, email it to us or if you're interested in adding a resources module like this to your website, let us know.

 

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99U Magazine

The 99U Magazine delivers our best insights on making ideas happen in a premium-edition printed magazine, lovingly designed by our incredible creative team. Each issue comes packed with practical advice on idea execution, including in-depth profiles of artists, designers, and entrepreneurs, the latest research on getting shit done, and road-tested tips for building your career.

Interviews

Dive deep into the creative process of some of the world’s most prolific and thoughtful creative talent. Past interviews include Brain Pickings founder Maria Popova, Adventure Time producer Fred Siebert, Walker and Co. founder Tristan Walker, Bestselling author Austin Kleon and more.

Missing Curriculum

Career advice that reflects the way the world actually works. Each issue features brand new insights from leading thinkers, academics, creatives on making ideas happen — all with the 99U’s legendary focus on practical, actionable advice.

Head Start

An espresso shot of productivity advice that is guaranteed to improve your day-to-day working life from 99U’s team of writers and researchers

The World's Best Creative Work

Get a super-curated look at the best of the best work offered by the Behance network, more than 7 million strong.

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Learn more at 99u.com

The Productivity Project: Accomplishing More By Managing Your Time, Attention, And Energy

by  Chris Bailey

A fresh, personal, and entertaining exploration of a topic that concerns all of us: how to be more productive at work and in every facet of our lives.
 
Chris Bailey turned down lucrative job offers to pursue a lifelong dream—to spend a year performing a deep dive experiment into the pursuit of productivity, a subject he had been enamored with since he was a teenager. After obtaining his business degree, he created a blog to chronicle a year-long series of productivity experiments he conducted on himself, where he also continued his research and interviews with some of the world’s foremost experts, from Charles Duhigg to David Allen.

Among the experiments that he tackled: Bailey went several weeks with getting by on little to no sleep; he cut out caffeine and sugar; he lived in total isolation for 10 days; he used his smartphone for just an hour a day for three months; he gained ten pounds of muscle mass; he stretched his work week to 90 hours; a late riser, he got up at 5:30 every morning for three months—all the while monitoring the impact of his experiments on the quality and quantity of his work. 
 
The Productivity Project—and the lessons Chris learned—are the result of that year-long journey. Among the counterintuitive insights Chris Bailey will teach you: 
·         slowing down to work more deliberately;
·         shrinking or eliminating the unimportant; 
·         the rule of three; 
·         striving for imperfection; 
·         scheduling less time for important tasks; 
·         the 20 second rule to distract yourself from the inevitable distractions; 
·         and the concept of productive procrastination.
In an eye-opening and thoroughly engaging read, Bailey offers a treasure trove of insights and over 25 best practices that will help you accomplish more.

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See more details on Indigo.ca

Shoe Dog: A Memoir By The Creator Of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

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See more details on Indigo.ca

Things a Little Bird Told Me: Confessions of the Creative Mind

by Biz Stone (Author)

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter—the social media platform that singlehandedly changed the way the world works.

Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world:

  • Opportunity can be manufactured
  • Great work comes from abandoning a linear way of thinking
  • Creativity never runs out 
  • Asking questions is free
  • Empathy is core to personal and global success 

In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, THINGS A LITTLE BIRD TOLD ME will satisfy every reader.

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See the book on Amazon.com

Looptail: How One Company Changed the World by Reinventing Business

by Bruce Poon Tip

Can a company be cool, socially responsible and still make money?

Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world''s most successful adventure travel company. Based in Canada, G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.
 

It''s all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up. Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that "giving back" in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures-instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there''s no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There''s no HR department, but there is a Talent Agency and company Culture Club.

This is a singularly stunning story of why community, culture and karma matter in business, and how one man''s desire to do the right thing and generate profits can be blended into a win-win for all involved.

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Buy the book at chapters.indigo.ca

Business Stripped Bare: Adventures of a Global Entrepreneur
 
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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Get more details on amazon.com

Design Edge Canada

Voted Magazine of the Year (Trade Category) three times (2008, 09, 10) by the Canadian Society of Magazine Editors

Designedge Canada is the country’s leading media brand for the graphic design industry, with a full suite of award-winning print, web, e-mail, social media and event properties engaging designers across the country.

Note: This free subscription offer is currently only available to professional graphic designers with Canadian addresses. Orders outside Canada will be charged $60 USD. To order a subscription outside Canada, please send an email to circulation@designedgecanada.com with your name, title and mailing address.

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Subscribe for free at designedgecanada.com

5 Timeless Marketing Lessons for Today's Brands from Visionary Designer Paul Rand

By Hugh Hart


On the re-issue of Thoughts on Design, Pentagram's Michael Bierut outlines some of Paul Rand's key lessons--still blindingly relevant for brands.

"For an advertisement to hold its own in the competitive race, the designer must steer clear of visual clichés by some unexpected interpretation of the commonplace." That's legendary designer and art director Paul Rand writing in his remarkably prescient 1947 book Thoughts on Design about the value of surprise in marketing. A master of advertising, editorial design and brand identity--his logos for ABC, IBM, UPS and Westinghouse are still in use some five decades after their creation--Rand inspired and influenced everyone from George Lois to Steve Jobs and Jonny Ive. And after a long period out of print, his seminal book, which captured his design philosophy and approach, is available again.

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Read Article at fastcocreate.com

75 books to kick-start your design thinking

Being big bibliophiles here at InVision, we asked some of our favorite designers to recommend the book that inspired them the most this past year. Check out the 75 most popular answers and the top designers who recommend them, plus 5 inspiring periodicals.

Read article at blog.invisionapp.com

Graphic Design Thinking: Beyond Brainstorming

 Paperback – Jul 13 2011 by Ellen Lupton (Editor)

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions.

 

In the style with which author Ellen has come tobeen known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including ArtChantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

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Buy the Book at Amazon.ca

UX Magazine

UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

It is also a primary goal of UX Magazine to foster communication between groups that are typically siloed but who must collaborate effectively for good UX outcomes to be achieved.

UX Magazine was created because there was a strong unmet need in the industry for knowledge resources about how UX fits into technology initiatives, customer experience strategies, design thinking, project planning, and project and organizational dynamics. Most of the UX knowledge resources available consist of designers talking to other designers, technologists talking to other technologists, industry insiders talking to other insiders, and business investors talking with other business executives. While UX Magazine we want to continue to foster discussion and shared learning within the community, we also want to create an environment where people and companies from all disciplines within and outside of the UX field can collaborate and learn from each other.

UX Magazine’s mission is to be the destination for people and companies looking to understand the value of experience-orientation, and to learn the tactics and strategies behind successful user and customer experiences.

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Visit uxmag.com

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition)

By Steve Krug

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

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Available on Amazon.com

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

by Dave KerpenTheresa Braun , Valerie Pritchard

It pays to be LIKEABLE!

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.

Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

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Available on Amazon.com

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull and Amy Wallace

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just might be the business book ever written.”

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.

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Available on Amazon.com

Free e-Book: Breaking the Time Barrier

Learn how to charge what you're really worth

Read this book and find out how you can earn twice as much as you do today.

Download for free from fresh books.com

Free e-Book: Turn Your Social Media Buzz into a Loud Roar

10 Strategies for Social Media Marketing Success

In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, and Yelp.

While there’s no “one-size fits all” approach, we’ve assembled 10 best practices for social media marketing success that will help your business or organization, whether you’re just getting started or trying to take your efforts to the next level.

 

Best Practices for Social Media Marketing:

  1. Have a Goal

  2. Know Who You Are and Portray Yourself Consistently

  3. Be Where Your Customers/Members Are

  4. Tell Your Customers and Members Where You Are

  5. Don’t Just Join Conversations. Add Value to Them

  6. Be Relevant

  7. Be Engaging

  8. Be Active

  9. Respond in a Timely Manner

  10. Give Credit Where Credit Is Due

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Read Article at BatemanDesignGroup.com

Search Engine Optimization (SEO): An Hour a Day [Paperback]

By Jennifer Grappone (Author) and Gradiva Couzin (Author)

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. 

This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

  • A successful SEO plan is vital to any business with an online presence
  • This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Available on Amazon.com

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