Resource Centre

A carefully curated collection of articles, books, tools and galleries.

Topics for 2019 include visual trends, graphic design, strategy, creativity and inspiration; web design, development and seo; email marketing and copywriting; marketing, advertising and social media. If you have a resource you'd like us to consider adding to the list, email it to us or if you're interested in adding a resources module like this to your website, let us know.


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Free E-Book: Web UI Design Best Practices UI Design from the Experts

Web UI design is sometimes mistakenly thought of as how the website looks. Interface design isn’t just about colors and shapes, but rather about presenting the user with the right tools to accomplish their goals.

Web user interfaces are much more than buttons, menus, and forms for users to fill out. It is the connection between the user and the experience, the first impression, and a lasting impression that either makes a website feel like an old friend or a forgettable passerby. Great web UI design must strike a perfect balance between captivating aesthetics and effortless interactivity. Like an invisible hand, a web interface should guide users through the experience at the speed of thought.

In this book, we’ll share a wide breadth of expert commentary, theories, best practices, and real-life examples of brilliant web interfaces. To name a few, we’ve included advice from UX and UI design experts like Luke Wroblewski, Marcin Treder, Jakob Nielsen, Jared Spool, Jeff Sauros, Collis Ta’eed, Val Head, Dmitry Fadeyev, and more. We’ll discuss basic concepts like the general principles of visual design and UI design. For more experienced readers, we’ve included how to research and apply web UI patterns, how to create and test visual hierarchies, and how to apply best practices towards individual elements of web interfaces. Our hope is that it helps you see the visual, structural, and experiential details of web interfaces.

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Free Best Practices e-Book: Designing a Marketing Email That Works

Tips for designing marketing emails that get opened and help your business grow

First impressions matter.

And when someone opens your marketing email for the first time, what they see is going to determine what they do next.

Chances are you’ll want them to read your email and take a next step. Maybe you want them to visit your website, register for an event, or buy something.

This is where a beautiful, professional-looking email designed to drive action is crucial and that’s why we made a guide dedicated to helping you make the right impression with every email you send.

We’ll take you through the reasons email subscribers delete emails and how you can encourage people to take those next steps.

In this guide, you will find... 

  • The Reasons Readers Trash Your Emails

  • Email Design in Action

  • 5 Simple Tips for Mobile-Friendly Emails

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Free Best Practices e-Book: Turn Your Social Buzz into a Loud Roar

10 Strategies for Social Media Marketing Success

In the evolving world of social media marketing, it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Foursquare, and Yelp.

While there’s no “one-size fits all” approach, we’ve assembled 10 best practices for social media marketing success that will help your business or organization, whether you’re just getting started or trying to take your efforts to the next level.

In this guide, you will find these ten strategies explained... 

  1. Have a Goal

  2. Know Who You Are and Portray Yourself Consistently

  3. Be Where Your Customers/Members Are

  4. Tell Your Customers and Members Where You Are

  5. Don’t Just Join Conversations. Add Value to Them

  6. Be Relevant

  7. Be Engaging

  8. Be Active

  9. Respond in a Timely Manner

  10. Give Credit Where Credit Is Due

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Free e-Book: Building Your List Can be aThing of Beauty

A guide to growing a permission-based contact list for 2015

Whether you’re a bookshop, a not-for-profit arts organization, a consultant, or an accountant, you need a steady stream of business, referrals, or responses from the people that keep your doors open. 

That starts with staying in regular communication with your audience. When you build an ongoing dialogue, you increase the trust and comfort level they have with you. They look forward to hearing from you. You’ll stay top of mind with them. 

As a result, they’ll become more loyal, spend more on your products and services, donate more frequently, and be more likely to refer you to their friends or colleagues. 

Sounds great, right? The easiest, most effective way to build that dialogue is with email marketing. And that’s why it’s so important for small businesses to have and grow a contact list.

In this guide, you will find... 

  • How to build your list at your place of business
  • How to build your list with social media 
  • How to build your list through your website  
  • How to build your list while networking 
  • What to do with your list 

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Free e-Book: Breaking the Time Barrier

Learn how to charge what you're really worth

Read this book and find out how you can earn twice as much as you do today.

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