Resource Centre

A carefully curated collection of articles, books, tools and galleries.

Topics for 2016 include visual trends, graphic design, strategy, creativity and inspiration; web design, development and seo; email marketing and copywriting; marketing, advertising and social media. If you have a resource you'd like us to consider adding to the list, email it to us or if you're interested in adding a resources module like this to your website, let us know.

 

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Essential Steps to Making a Killer Portfolio

A primer on planning, presenting, and posting your best work. 

By 

You have the ability to capture the attention of a creative director in a single glance of your portfolio, so it’s vital to get the details right. What is the most compelling way to curate your images? How do you best present your designs? And what are the important mistakes to avoid?

Since Behance launched in 2006, we’ve seen a lot of portfolios. The website has 7.4 million members who post 12,000 new projects every day and draw a collective 200 million page views each month. That can make it difficult to stand out, but it’s worth giving your portfolio a polish and shine in an effort to do so. Think of it like this: We all tend to eat with our eyes first. If a dish looks good, we’ll be that much more eager to want to devour it. The same idea applies to your work. If your projects are stylishly presented, the chances are likely better that people will want to check out your work — which is the first step to getting more opportunities. 

To help you stand out, we’ve asked Behance’s Brand Director Mark Brooks what one should (and shouldn’t) do to create an eye-catching portfolio. He walks us through the planning, presentation and posting stages of the process.

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Read the article at 99u.com

Scope creep is great for your business--if you handle it like this

by Ian Vadas

I remember receiving some bad news earlier in my career from a client that I was doing some identity work for.

We’d finished the logo, moved on to the stationery, and were just about to wrap things up when my client found out he couldn’t use the logo we created because of some legal issues.

He was a lawyer, and there were some requirements around the name of the business he had to adhere to.

I can still feel the sinking feeling I got when he told me the news. We had done a ton of work and now had to trash it and redo most of it.

As I was telling my wife about it and how much of a pain it was going to be to have to redo the work.

I kept rambling on about how much it sucked when my wife said, “I don’t know what you are complaining about. This is more business for you. Just charge them for the extra work.”

Looking back on it now, it seems ridiculous to even think twice about charging for the extra work.

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Read the article at millo.co

295 Marketing Mentor Podcasts

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. 

Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last. 

For more, sign up for her Quick Tips at marketing-mentortips.com

 

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Listen to the podcasts at marketingmentor.libsyn.com

What do art directors want?

By Jenny Carless

Across the spectrum of print and online publications, art directors rely on illustrators not only to create beautiful and attention-getting images, but also to help impart information and express complex ideas. Editorial illustrations bring stories to life and entice readers to engage with content. It’s bread-and-butter work for many illustrators, and many find it extremely satisfying. The first step? Getting the attention of an art director.

THE MAGIC OF ILLUSTRATION

Art directors and illustrators work together to craft the best possible visual to tell a story or illuminate a concept. There’s a magazine or newspaper out there to suit just about every illustration style, and publications frequently play with many varied aesthetics. For instance, think of Sierra magazine, and you may think of stunning nature photography. But Sierra also tackles conceptual political and environmental stories that don't lend themselves to photos.

Sierra art director Tracy Cox gives one example of a tricky concept he turned to an illustrator to express: a recent story about the United States’ penchant for touting its environmental progress while at the same time being one of the world’s largest exporters of natural gas, oil, and coal.

On the other hand, sometimes he wants a representational illustration.

“For a more mainstream story—for instance, the best sushi to eat and help the environment—we may hire someone to create beautiful pictures of fish,” Cox says.

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Read the article at create.adobe.com

This branding mistake is costing freelancers & agencies tons of clients

by David Tendrich

Years ago I remember studying a direct mail letter from the amazing copywriter, Gary Halbert. 

The letter performed well, but on a hunch, Gary changed one small detail. The results of the letter instantly grew by quite a lot.

The strange thing is Gary didn’t change any of the words, like the headline, details of the offer, anything else you’d typically test in a direct mail letter, or any piece of direct response copy. 

The only thing he changed was the phone number.

In the first version of the letter the phone number was a 1-800 number. But Gary, being very insightful into human nature, had a hunch that it made people feel like the company was very “far away” and “too big” – thus making them feel uncomfortable, leading to fewer sales.

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Read the article at millo.co

When is it ok to say “no” to a client?

by Sabrina Hutchings

It happened to me. I wanted to say no to a project badly.

I was running through a list of excuses in my mind, even having slight nightmares about this project. There was just something inside me that kept me from wanting to take part in this project. It was a feeling of dread and foreboding.

It’s the feeling when you know that you and your client are not going to see eye-to-eye in significant measures down the road.

The problem was, I had already done some work for this client. I had completed an assessment for this client, even though after the first complimentary meeting I already had bad feelings.

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Read the article at millo.co

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