Resource Centre

A carefully curated collection of articles, books, tools and galleries.

Topics for 2016 include visual trends, graphic design, strategy, creativity and inspiration; web design, development and seo; email marketing and copywriting; marketing, advertising and social media. If you have a resource you'd like us to consider adding to the list, email it to us or if you're interested in adding a resources module like this to your website, let us know.

 

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The ecommerce platform made for you

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Customize your store

You have complete control over the look and feel of your website, from its domain name to its layout, colors, and content.

No design skills needed

Start a gorgeous online store by choosing from over 100 professional store templates. Quickly and easily customize anything you want. Add your images, text, and videos without any design or tech skill needed.

 

Accept orders in seconds

Get notified by email or mobile when a new sale comes in. Fulfill one or multiple orders with just one click, making your order management a breeze.

Shipping made easy

Easily integrate shipping with every major carrier and provide your customers with tracking info for their orders.

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Learn more at shopify.com

The Ultimate DIY Guide to Beautiful Product Photography

If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And a big part of having an attractive website these days also means having high-quality, beautiful product photography.

But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or selling on visual platforms like Pinterest.

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Read the article at shoplift.com

9 Simple Ways to Write Product Descriptions that Sell
 

It’s an easy mistake.

Even professional copywriters make it sometimes: Writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.

 

1. Focus on Your Ideal Buyer

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

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Read the article at shoplift.com

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