Resource Centre

A carefully curated collection of articles, books, tools and galleries.

Topics for 2016 include visual trends, graphic design, strategy, creativity and inspiration; web design, development and seo; email marketing and copywriting; marketing, advertising and social media. If you have a resource you'd like us to consider adding to the list, email it to us or if you're interested in adding a resources module like this to your website, let us know.

 

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Get More Sales with These 5 Email Receipt Marketing Tactics

by Tucker Schreiber | Email Marketing

Every time someone makes a purchase from your store they get an email receipt.

It’s an amazing way to connect with your customers—but it’s often overlooked as a marketing opportunity.  

Chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy to win additional sales, and stay connected with your customers.

Let's get into it!

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Read the article at shopify.ca

Take your packaging from functional to fantastic

Take your packaging from functional to fantastic

27th June 2017 by moocrew

With a little thought and some added extras, send delivery packages that make your customers feel like kids on Christmas morning.

Run a small business? If you sell anything online, you’ll be pretty handy with a roll of packing tape. But packaging is about more than just boxes and bubble wrap – with just a touch of extra effort, you can give your customers an unexpected smile, and make them feel extra-good about their new products while you’re at it. In fact, this is now such a big part of online shopping, a quick search will find you unboxing videos from virtually every brand going. Power up your packaging, and you could find your customers making one about your products too…

What is unboxing?

The unboxing experience starts when a customer receives their delivery, and includes unpacking, discovering and examining everything inside. It captures that exciting, suspenseful feeling of the first moments with something you’ve wanted and waited for. No wonder unboxing videos are big among bloggers and vloggers, who open their packages in front of the camera so their watchers can share the excitement.

 

Why does packaging matter?

If you’re an online business, your packages may be the only physical touchpoint with your customers. As they open the package, they’re getting an all-important first impression of you. If your items are packed with care in thoughtfully chosen packaging, it shows you’re a careful and thoughtful seller who’s worthy of repeat business. A 2013 survey by dotcomdist.com found that 52% of consumers said they were likely to make a repeat purchase from a seller who uses premium packaging.

Interestingly, packaging can even affect their perception of what’s inside the box. A report from SealedAir (PDF download) found that 48% of online shoppers felt that better packaging meant a better product.

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Read the article at moo.com

The ecommerce platform made for you

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

Customize your store

You have complete control over the look and feel of your website, from its domain name to its layout, colors, and content.

No design skills needed

Start a gorgeous online store by choosing from over 100 professional store templates. Quickly and easily customize anything you want. Add your images, text, and videos without any design or tech skill needed.

 

Accept orders in seconds

Get notified by email or mobile when a new sale comes in. Fulfill one or multiple orders with just one click, making your order management a breeze.

Shipping made easy

Easily integrate shipping with every major carrier and provide your customers with tracking info for their orders.

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Learn more at shopify.com

The Ultimate DIY Guide to Beautiful Product Photography

If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And a big part of having an attractive website these days also means having high-quality, beautiful product photography.

But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or selling on visual platforms like Pinterest.

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Read the article at shopify.ca

9 Simple Ways to Write Product Descriptions that Sell
 

It’s an easy mistake.

Even professional copywriters make it sometimes: Writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.

 

1. Focus on Your Ideal Buyer

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

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Read the article at shoplift.com

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